Sphynxie – Dissociation Brand Identity & Packaging
A comprehensive visual identity and physical packaging design for the fictional indie-pop record Dissociation. The creative direction contrasts the hyper-stimulating glow of nocturnal cityscapes with quiet, observational character portraits to capture the tension of feeling isolated in crowded spaces. The project bridges digital concepting with tactile analog production, establishing a color scheme and typographic system that scales seamlessly across a 12" custom heavy-splatter vinyl gatefold, a standard jewel case CD, and a bespoke magenta cassette tape.
