Role: Lead Graphic Designer
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Deliverables: Large-Format OOH (Billboards, Bus Tails, Transit Shelters)
Project Overview: A high-impact, out-of-home advertising campaign designed to deliver rapid public health messaging across Indianapolis. The design system prioritizes immediate visual hierarchy and strict typographic legibility to ensure the core message registers within a three-second viewing window.
The Strategy & Execution: Designing for the physical environment requires navigating strict vendor constraints and spatial realities. To guarantee flawless physical manufacturing across multiple mediums, all mechanicals were built to rigid OOH specifications. This included calculating 1/2" = 1" scaling at 300 PPI, isolating typography within critical safe zones to prevent trim loss during shelter installation, and managing precise CMYK process conversions for large-format press handoff.
